Using the magic of football to bring people closer
Football and beer, it’s the perfect combination to bring people together. Carlsberg took this insight one step further: in these times of football fever, people were invited to play Border Football. This game uses what divides people – borders, walls and fences – to bring them closer. Watch what happened when we played Border Football at three of Europe’s most tense borders in Belfast, Nicosia and Kosovo.
Download the Carlsberg press release
Discover who worked on this project
Download the Duval Guillaume press release in Dutch
Download the Duval Guillaume press release in French
Download the Duval Guillaume press release in English